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Thursday, 22 April 2021
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International Online Seminar EMBRACING AGILE MARKETING: IMPLICATIONS FOR CONTEMPORARY MARKETING

News from FEB Usakti:

 

International Online Seminar EMBRACING AGILE MARKETING: IMPLICATIONS FOR CONTEMPORARY MARKETING

 

The Faculty of Economics and Business, Universitas Trisakti held an Online International Seminar EMBRACING AGILE MARKETING: IMPLICATIONS FOR CONTEMPORARY MARKETING which was held on Friday, 26th February, 2021 with ZOOM application.

 

This event is a collaboration of International Class Universitas Trisakti and Magister Management of Universitas Trisakti with Arshad Ayub Graduate Business School (AAGBS) Universiti Teknologi MARA. The event started with an opening speech from Dr. Yolanda Masnita, MM as dean of the Faculty of Economics and Business, Universitas Trisakti .

 

This International Online Seminar was attended by participants who are students and lecturers from various universities. The speakers who filled the presentation at this event are:

 

– Prof. Dr. Asep Hermawan, M.Sc (Vice Dean IV of the Faculty of Economics and Business Universitas Trisakti)

 

– Prof. Dr. Rosminah Mohd Roslin (Professor of Marketing Arshad Ayub Graduate Business School (AAGBS) Universiti Teknologi MARA)

 

The presentation was talking about how Perspective of Agile as being Responsive can be implemented in a marketing strategy as the ability to respond market situation quickly.

 

The purpose of this event is to offers insight to participants regarding how to think quickly and carefully in analyzing the market to find out consumer needs so as not to fall behind in market competition. Hopefully this event can be useful for the participants.

 

Source: UPT HUMAS USAKTI